Encore writes and schedules the posts, makes the poster, lists the concert where Google and YouTube read, and checks the ticket link before anything goes out. You approve each post with one tap on your phone.
Here is a real one: an afternoon concert in Lake Oswego on September 18. Everything below existed before September began.
The poster, built from the artist's photo the day the date was confirmed.
Announcement · Tue Sep 1
An afternoon of classical guitar at Mary's Woods Chapel, Lake Oswego. Friday, September 18 at 2:00 PM. Recommended donation $30. Details and the full concert list at yuriguitar.com/concerts.
One week away · Fri Sep 11
One week from today: Mary's Woods Chapel, Lake Oswego, Friday September 18 at 2:00 PM. Doors are open and the seats are free to choose.
Tomorrow · Thu Sep 17
Tomorrow at 2:00 PM, Mary's Woods Chapel. 17400 Holy Names Drive, Lake Oswego. Recommended donation $30 at the door.
Listed · the day it was confirmed
Listed on Bandsintown and Songkick, which feed Google, YouTube, Spotify, Apple Music and Shazam. Encore reads the public page back afterward to make sure the date, venue and city are right, and fixes the listing when anything changes.
Ticket link checked
This one is a donation at the door, so the posts say that. A post never goes out pointing at a page that is not on sale yet.
Yuri Liberzon's own concert, September 2026. Dates and the listings are the real ones; the post wording is shown as it reads once approved.
Each post reaches your phone before its slot. Approve it, change a word, or skip it. That is the whole job on your side, about ten minutes per concert.
For Tue Sep 1 · 2:00 PM
An afternoon of classical guitar at Mary's Woods Chapel, Lake Oswego. Friday, September 18 at 2:00 PM. Recommended donation $30.
The announcement, the one-week reminder and the day-before post, written in your voice, on Facebook and Instagram with a caption for each.
Every concert
Built from the artist's photo and your season's look, so every post carries an image. Yours to print, too.
Every concert
Bandsintown and Songkick, read back and corrected when the date or venue changes. Most small presenters' concerts are invisible there today.
Every concert
Before each post is scheduled, the link is opened and read. Nothing goes out pointing at a page that is not on sale.
Every post
The season-ticket push and the first look at the whole line-up, timed to when your subscribers renew.
Season start
Dead links, missing listings, posts that went out late or never, and the page's bio and photo. Fixed in the first month.
Season start
So every post sounds like your organization and not like a marketing department. Written once, kept for the season.
Season start
Checked in September 2026 against published prices and typical rates. Nobody else sells the whole run, and nobody serving classical music publishes a price for a small presenter.
$0
Free, and the one-week reminder, the listings and the ticket-link check are the things that get skipped at midnight.
$300 to $1,500a month, typical published rates
Posts only, usually one or two platforms. Does not know Bandsintown, Songkick, or the difference between a Sor study and a Sor sonata.
$274a month, published, billed yearly
The listing alone, and you enter every event yourself. Nothing is written, designed or checked.
$1,500 to $10,000a month, typical retainers
Chases press coverage, not seats. None publishes a price for a small presenter.
$30,000a year and up, one agency's published start
Built for theaters and performing arts centers with staff. Ten times this page.
$300a month, or $2,800 a season
Posts, poster, listings, ticket check and approval, for every concert. Priced by the season, the way your budget is.
Encore is run by Yuri Liberzon, a classical guitarist who records for Naxos and has played for guitar societies, chamber series, churches, museums and festivals across the country. He sits on the board of a guitar society and runs its social media; its whole season of posts is scheduled on this system, and so are his own concerts.
He has been the artist who arrived to find the concert unlisted, the poster missing and the ticket link dead. He has also been the board member who fixed it the night before. The wall is built from both.
$300a month
Every concert on the calendar, handled as above. Cancel any time.
$2,800a season
Up to eight concerts, paid at season start. Additional concerts $300 each.
$0first concert
Free for the first three presenters. You see the drafts and the listing before you pay anything.