Encore.
Sample concert poster: The Spanish Court, songs for guitar and voice, Saturday October 10, 7:30 PM, Sequoia Hall, presented by Redwood Guitar Society; artwork Vermeer, The Guitar Player
Redwood Guitar Society · Oct 10
Sample concert poster: Bach and the Lute, chamber concert, Sunday November 8, 3:00 PM, Quince Street Hall; artwork Caravaggio, The Lute Player
Quince Street Chamber Series · Nov 8
Sample concert poster: A Serenade for Winter, songs and lute, Sunday December 13, 4:00 PM, Saint Brannock's Church, free, donations welcome; artwork Judith Leyster, Serenade
Saint Brannock's · Dec 13

Every concert, announced on time, everywhere people look.

Encore writes and schedules the posts, makes the poster, lists the concert where Google and YouTube read, and checks the ticket link before anything goes out. You approve each post with one tap on your phone.

First concert free Send your next date. You see the drafts and the listing before you decide anything. See one concert's whole run

One concert. The whole run.

Take one concert from the sample season: a Sunday afternoon in November at Quince Street Hall. Everything below exists three weeks before the date.

The poster, built from the artwork the presenter already has, the day the date is confirmed.

Three weeks out

Announcement · Sun Oct 18

Bach and the Lute, a chamber concert at Quince Street Hall. Sunday, November 8 at 3:00 PM. Tickets $30; season ticket holders free. Link below.

Posted toFacebookInstagram· separate captions for each

Seven days out

One week away · Sun Nov 1

One week from today: Bach and the Lute at Quince Street Hall, Sunday November 8 at 3:00 PM. Seats are going; the link is below.

Posted toFacebookInstagram· at the hour your page's own history says people read

The day before

Tomorrow · Sat Nov 7

Tomorrow at 3:00 PM, Quince Street Hall. Doors open at 2:30. Tickets $30 at the door and online; season ticket holders walk in.

Posted toFacebookInstagram

Where the public actually looks

Listed · the day it is confirmed

Listed on Bandsintown and Songkick, which feed Google, YouTube, Spotify, Apple Music and Shazam. Encore reads the public page back afterward to make sure the date, venue and city are right, and fixes the listing when anything changes.

  • BandsintownSun Nov 8 · Bach and the Lute · Quince Street HallGet tickets
  • SongkickSun Nov 8 · Bach and the Lute · Quince Street HallTrack
  • Google, YouTube, Spotify, Apple Musicfed from the two listings above

Ticket link checked

The link is opened and read before each post is scheduled. A post never goes out pointing at a page that is not on sale yet.

A sample season. The presenters, dates and programs are invented for this page; the paintings are public domain. Real client work is shown in conversation, with the client's permission.

You approve. Nothing publishes until you do.

Each post reaches your phone before its slot. Approve it, change a word, or skip it. That is the whole job on your side, about ten minutes per concert.

  • Approved posts go out at the hours your own page's history says people read, measured from your posts, not a generic chart.
  • If a concert moves or is cancelled, its posts move or are pulled with it, and the listings are updated the same day.
  • Facebook and Instagram get different captions. The Facebook one carries the ticket link; the Instagram one says where to find it.

Announcement, Bach and the Lute

For Sun Oct 18 · 10:00 AM

Bach and the Lute, a chamber concert at Quince Street Hall. Sunday, November 8 at 3:00 PM. Tickets $30; season ticket holders free.

Edit firstSkip this one

What goes up on the wall, every season

Three posts per concert

The announcement, the one-week reminder and the day-before post, written in your voice, on Facebook and Instagram with a caption for each.

Every concert

A poster and social cards

Built from the artist's photo and your season's look, so every post carries an image. Yours to print, too.

Every concert

Listings that feed Google

Bandsintown and Songkick, read back and corrected when the date or venue changes. Most small presenters' concerts are invisible there today.

Every concert

The ticket link, checked

Before each post is scheduled, the link is opened and read. Nothing goes out pointing at a page that is not on sale.

Every post

A season announcement

The season-ticket push and the first look at the whole line-up, timed to when your subscribers renew.

Season start

An audit of what is broken now

Dead links, missing listings, posts that went out late or never, and the page's bio and photo. Fixed in the first month.

Season start

A house style

So every post sounds like your organization and not like a marketing department. Written once, kept for the season.

Season start

What you would otherwise be paying for

Checked in September 2026 against published prices and typical rates. Nobody else sells the whole run, and nobody serving classical music publishes a price for a small presenter.

A volunteer on Facebook

$0

Free, and the one-week reminder, the listings and the ticket-link check are the things that get skipped at midnight.

A freelance social media manager

$300 to $1,500a month, typical published rates

Posts only, usually one or two platforms. Does not know Bandsintown, Songkick, or the difference between a Sor study and a Sor sonata.

Bandsintown Pro for venues

$274a month, published, billed yearly

The listing alone, and you enter every event yourself. Nothing is written, designed or checked.

A classical PR firm

$1,500 to $10,000a month, typical retainers

Chases press coverage, not seats. None publishes a price for a small presenter.

A performing-arts marketing agency

$30,000a year and up, one agency's published start

Built for theaters and performing arts centers with staff. Ten times this page.

Encore

$300a month, or $2,800 a season

Posts, poster, listings, ticket check and approval, for every concert. Priced by the season, the way your budget is.

Run by someone who has stood on your stage.

Encore is run by a working classical guitarist and Naxos recording artist who has played for guitar societies, chamber series, churches, museums and festivals across the country. He sits on the board of a guitar society and runs its social media; its whole season of posts is scheduled on this system, and so are his own concerts.

He has been the artist who arrived to find the concert unlisted, the poster missing and the ticket link dead. He has also been the board member who fixed it the night before. The wall is built from both. His name and his own concerts stay off this page on purpose: this is your season, not his.

  • Has been on the poster. Knows what a presenter needs said, and what an artist wants said about them.
  • Sits on a society board. Knows what the volunteer who posts at midnight forgets.
  • Has arrived at concerts advertised with a dead ticket link. Every link gets opened before a post goes out.
  • Times the three posts the way a performer wants them: announce, one week out, the day before.
  • Runs his own dates on the same system, so it is never neglected.

Price

$300a month

Every concert on the calendar, handled as above. Cancel any time.

$2,800a season

Up to eight concerts, paid at season start. Additional concerts $300 each.

$0first concert

Free for the first three presenters. You see the drafts and the listing before you pay anything.

First concert free Send the date, the venue and the artist. The drafts come back within a week.